UIC Design Lecture Series :: Paul Hatch
Naked Design 2.0: Understanding the visual perception of objects
Paul Hatch, director at TEAMS Design in Chicago, has a particular interest in visual brand language, design for international target markets and increasing value/perception ratios. He will discuss understanding the visual perception of objects and how this relates to the act of designing.
TEAMS Design is an international industrial design firm with innovative product design processes that take concepts from research through development, into manufacture.
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