Twenty five years ago Alzheimer's Association declared war on Alzheimer's disease. In 2003, when a rebranding program was initiated, the Association was the world's largest private funding source for Alzheimer's research, yet it was known primarily for its network of voluntary caregivers.

With a much-loved but outdated logo that represented only the care related programs, the Alzheimer's Association commissioned Studio/lab to develop and champion a comprehensive brand identity program that would more clearly depict its dual mission of care and research.

The solution, with a symbol representing people and science, has repositioned the organization as a sophisticated authority in the eyes of donors, researchers, and the public. The Alzheimer's Association Brand Identity was awarded in 2005 by AIGA and ReBrand 100.

Studio/lab design team: Marcia Lausen (principal in charge), Jill Hoffheimer (UIC BFA 1998), Kelly Bjork, Tara Kennedy (UIC BFA 1999), Jody Work. [ more information ]