Using an inventory of typographic elements, substituted shape, texture and tone, as well as color, I designed a series of compositions about Wonder Bread, keeping in mind the visual aesthetic that makes the product unique and trying to retain that feeling as much as possible in the compositions. I was trying to show the product's kid-friendly "breadness," its lighter than air quality, and its place as part of a nutritious meal.

AD 510 - Adv Graphic Des & Crit, Prof. Matthew Gaynor