PseudoCam is a multi-purpose, user-constructed attention modification object. The overall objective of the object is channel the interest of people that want to draw attention to something while also, eventually reflecting attention back to the audience. The user ultimately determines how the PseudoCam should function, and their choice of materials and placement strategy flow from that initial choice. For example, a user could use multiple, brightly-colored PseudoCams to drive a temporary, alternative history tour of a city. By reading directions written on or contained in the hollow form of the PseudoCam, a âflash-tourâ of participants can be directed around a location. Or, the PseudoCam can be constructed to be unobtrusive, and therefore have the possibility of surprising the viewer--not only with the notion of pervasive surveillance (as referenced by the PseudoCam's shape), but also with their own reflection--as both the enablers and subjects of the surveillance--via the PseudoCam's mirror. The creator of a PseudoCam gets to decide how and what the PseudoCam means to other through how they decide to use one. [ more information ]
AD 508 - Adv Electronic Vis & Crit, Prof. Sabrina Raaf

| PseudoCam prototype construction [ movie clip, 640 x 480 px, 4.77 MB ] |




![[ fullscreen ] Bright PseudoCam by a bank](http://adweb.aa.uic.edu/media/images/medium/_20112_AD 508_p949_i4029_320.jpg)